🎧 Nine1Zero ENT

Nine1Zero ENT is more than just a record label — it’s a movement built on Motivation, Unity, Strength, Inspiration, and Creativity — that’s the true meaning behind M.U.S.I.C.

Founded by Derek “Livewire D Xprt” McCallister, Nine1Zero ENT embodies the power of purpose-driven artistry. Emerging from the Carolina hip-hop scene, the company blends authentic lyrics, real-life storytelling, and community connection to inspire positive change and promote creative expression.

At its core, Nine1Zero ENT uses music as a platform for music mentorship and youth empowerment, especially aimed at guiding young individuals. The label demonstrates that hip-hop can heal, teach, and uplift through its initiatives. Through creative projects, local collaborations, and community outreach, Nine1Zero ENT fosters hope, growth, and unity across generations.

Additionally, Nine1Zero ENT produces impactful visuals, manages videography and graphic design services, and partners with local artists and organizations to host fundraisers, youth events, and music therapy sessions. This includes its ongoing Music Therapy & Suicide Prevention campaign, which provides Marines, veterans, and their families with a space to create, perform, and be heard.

With every beat, bar, and visual, Nine1Zero ENT serves as a reminder that real music still has meaning — and it starts with M.U.S.I.C.: Motivation. Unity. Strength. Inspiration. Creativity.